Heloooo, Wassup guys, so I hear you want to clear your upcoming exams. Ohhhhkk well who don't. What's so special about you. Ever stopped to ask yourself that. Lemme tell you what was special about me. So I am pursuing Chartered Accountancy and am currently at articleship stage. CA intermediate exams, like all exams, were "tough". There were classes all day longggg and after that I had to self study for hours. All in all it took my all day, some hours saved went into sleeping, which I was less on. So you must be wondering where's the so called "hack" to clear any exam. Lemme present it to you. We will go step by step. Passengers, fasten your seatbelts. 1. The first stage comes classes. Where do I take them from? Believe me this is veryyy crucial, more than you think it is. So don't leave any stone unturned in finding the best teacher possible. Its not the knowledge of teacher you are looking at, its his way of teaching. So find the top level classes...
Google shopping allows users to search for products on online shopping websites and compare prices between different vendors. Google shopping is powered by two platforms: AdWords and Google Merchant Center. Google Merchant Center is a tool which helps you to upload your product listings. Details of your product are
organized in google way. AdWords is an online advertising platform where advertisers pay to display brief advertisements, service offerings, product listings, video content and make optimizations based on performance.
Setting up and managing Google shopping ads is different from setting up and managing traditional text ads. Text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units. Google Shopping ads use your existing Merchant Center product data - not keywords - to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We'll use these details when we match a user's search to your ads, making sure to show the most relevant products.
organized in google way. AdWords is an online advertising platform where advertisers pay to display brief advertisements, service offerings, product listings, video content and make optimizations based on performance.
Setting up and managing Google shopping ads is different from setting up and managing traditional text ads. Text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units. Google Shopping ads use your existing Merchant Center product data - not keywords - to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We'll use these details when we match a user's search to your ads, making sure to show the most relevant products.
Merits of Google shopping ads
More traffic
In many cases advertisers experienced higher click through rate (CTR) in case of shopping ads compared to text ads.
Better qualified leads
As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
Broader presence
More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time. This means your reach with shoppers for a single search could double.
Monitoring and Optimization
One of the great benefits of Google Shopping is the ability to see granular performance data and to make granular optimizations. Proper monitoring and optimization can take a good campaign and make it great.
Let me know through comments if you liked the idea of Google shopping ads.
Thank you
Abhay Agrawal
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